Program
"SUCCESS THINKING"
Build the Right Product that Brings Empathy
Avoid False Starts
In startups and new business ventures, two major reasons for failure stand out: 1) False Starts and 2) Bad bedfollows. This insight, highlighted in a Harvard Business Review article, is often overlooked by entrepreneurs. Many skip or underestimate key steps in the Lean Startup process, leading to early stumbles and eventual failure. A big factor behind this is that proven business and product development methods, which have evolved alongside the startup industry, are being applied without the right expertise or experience. Without this foundation, even the best strategies can fall short.
Creating Empathy, not Sympathy
In today’s business landscape, simply stating that “a good quality product” is no longer enough. Competing solely on product quality won’t guarantee success. The desire for affordable, high-quality products has always been a constant. What truly sets businesses apart now is their ability to build strong empathy between the customer and the brand through the use of products or services. Creating this invisible bond of empathy is what modern business demands.
While empathy’s importance and how to foster it have been widely discussed, it’s important to understand that there’s no one-size-fits-all formula. Every business must find its unique way to create authentic connections that resonate with their audience.
Process is the Key to Success
While the importance of a unique selling proposition (USP) or value proposition is widely recognized, simply having one doesn’t automatically create empathy with customers. There’s significant work required between identifying the value of a product and building the emotional connection needed for true customer loyalty. And much of that work lies in communication, not just the product itself.
In many businesses, product teams and communication teams often work in silos, which can lead to missed opportunities in cultivating empathy. No matter how outstanding a product may be, without a clear and effective process to communicate its value, that value never truly reaches the customer. Success doesn’t just depend on a strong value proposition; it requires a well-structured process to communicate, advance, and deliver that value to the end user.
Let’s Design Your Success Thinking Path
At Genki Brothers, through our extensive work with clients, we’ve had the privilege of witnessing many business success stories firsthand. The success we’re talking about isn’t necessarily about generating billions in revenue, but rather the ability to consistently launch products and grow alongside the business. No matter what the goal is, sustaining momentum is key—without it, achieving any objective becomes impossible.
While it’s common to focus on the importance of the end goal, the real challenge lies in creating your own path to get there—no one else will build that road for you. It’s in the process of building this path that you develop the foundation for empathy and engagement. This is what truly drives lasting success.
Articles about UX Design
At Genki Brothers, we publish articles sharing insights on UX design that we’ve gained through various projects.
Get the productive tools you need to succeed
At Genki Brothers, we’re excited to offer a program called “Success Thinking,” which integrates the frameworks we’ve honed through client work with cutting-edge UX design approaches. This program doesn’t focus on practical skills like graphic design or programming, but instead on how to plan and build value through product use, starting right from the concept phase. Here’s what Success Thinking can help you achieve:
Build the Right Product That Brings Empathy
Help you define your product and find your beachhead audience with a burning unmet need.
Validate Your Ideas Much Faster Than Before
Help you find the right early customers and gather valuable feedback from them before investing in production executions.
Build a High-Retention Customer Journey
Help you develop your product/service that engages your customer to bring new customers.
The program is open to anyone, regardless of age, but is especially beneficial for those in product development, sales, or marketing. Business owners are also welcome! To accommodate as many participants as possible, we offer two flexible plans designed to fit your needs.
"Select"
- 60 min webinar + 30 min Q&A
- PDF playbook
- 1 hour free product consultation
- Every last Wednesday of each month at 5 pm
"Elite"
- (60 min webinar + 30 min Q&A) x 5 times
- PDF playbook + Home Exercises
- Service Discount Offer
- Schedule to be announced
Designer Introduction
Entry Form
To secure your spot, simply fill out the form below with your Name, Email Address, and Preferred Program, then hit submit. Once we review your registration, we’ll send you all the details you need. If you’re signing up for the paid program, you’ll receive an online payment form. And don’t worry—if you can’t attend, we offer a full refund, minus the credit card transaction fee.
Don’t miss this opportunity to elevate your skills and drive real results! Sign up now and take the first step towards building success!