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UX Design and Cooking
Up until now, I’ve explained UX design using various examples, but I realize that my explanations have often been a bit academic, filled with specialized terms. This might make some of you think that…
UX Design and Brand Development Go Hand in Hand
When it comes to UX/UI design, I always put a strong focus on branding. Why? Because I see brand experience and UX as two sides of the same coin. If UX were just about making things usable, this…
The Critical Mistake in UX/UI Design, Avoiding Common Pitfalls
Over the course of my 20-year career in business and product development across various countries, I’ve seen numerous projects come and go. Unfortunately, only a handful of the products developed…
