The Latest
Bias and Heuristics vol.2
In recent years, there’s been a surge of content on bias and heuristics in UX/UI design. Before diving into their differences and applications, it’s crucial to understand that perception and…
Difference Between Nike and Adidas
In our previous article, I explored the meanings of bias and heuristics using the example of mountain climbing. This time, I’ll delve into their business impact through the lens of Nike and Adidas.…
Recommended books about UX/UI design
In our previous article, we explored the concepts of bias and heuristics through the lens of mountain climbing. Today, I’m excited to introduce a selection of must-read books that will deepen your…
