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Open Source Author

Yoshi

With over 20 years of international experience in digital design, product development, and strategic business leadership, Yoshi's had the privilege to lead high-profile projects for global brands like Nike, Converse, and Airbnb, where I demonstrated exceptional proficiency in crafting compelling business pitch decks and translating complex technical concepts into user-friendly designs.


The impact and influence of generative AI

a robot holding a gun next to a pile of rolls of toilet paper

UX Design and Cooking

smiling man standing and mixing near woman in kitchen area of the house

UX Design and Brand Development Go Hand in Hand

a display of bottles of wine on a wooden shelf

The Critical Mistake in UX/UI Design, Avoiding Common Pitfalls

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Tips For SaaS Product Development

a close up of a computer monitor and a laptop

Bias and Heuristics vol.2

Difference Between Nike and Adidas

red and white Nike basketball shoe neon signage

Recommended books about UX/UI design

white and blue printer paper

Bias and Heuristics

space gray iphone 6 on white table

The Efficient and Productive User Research

woman holding camera standing near people

Leveraging Game Industry Expertise

arcade game station

Differences between “Products” and “Services”

person using smartphone

The Evolution of Marketing

person writing on white paper

Navigating the Nuances of “Desirable” in UX Design

lighted you need coffee signage

Projects Shine under the Influence of UX Design.

you got this signage on desk

The Impact of Brand Guidelines

gray and black laptop computer on surface

Redefining Briefings in UX Design

person holding white printer paper

Origins of the Term “User Experience”

Lego city toy on table

Diffusion of innovations in Japan

cars on road in city during night time

5 Reasons People Underestimate Business Marketing

two people drawing on whiteboard

Difference between “Strategy” and “Tactics”

man in blue crew neck t-shirt holding bottle

Okinawa

510 Tonoshiro, Ishigaki,
Okinawa, 907-0004, Japan

Maastricht

Duitsepoort 2, 6221 VA,
Maastricht, the Netherlands

© 2025 Genki Brothers. All rights reserved
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